Making waves in swimwear while protecting your privacy

Mermaid Promise: At Swim Pretty Shop, we value your privacy as much as we value helping you find the perfect beach look. This policy explains how we collect, use, and protect your information when you visit our tropical oasis at swimprettyshop.com.

1. Information We Collect

When you shop with us, we may collect:

  • Beachgoer Basics: Name, email address, shipping/billing address, and phone number when you make a purchase
  • Payment Pearls: Payment method details (processed securely through our payment gateways – we never store full credit card numbers)
  • Surfing Data: Information about how you navigate our site, including IP address, browser type, and pages visited
  • Wishlist Waves: Products you save to your wishlist or shopping cart
  • Mermaid Mail: Communications when you contact our customer service

2. How We Use Your Information

We use your information to:

  • Process your orders and deliver your beach-ready styles
  • Provide customer support worthy of a sea goddess
  • Improve our website and swimwear collections
  • Send you occasional emails about new arrivals or special offers (only if you opt-in)
  • Prevent fraud and keep our shores secure
  • Comply with legal requirements (we’ll only share if absolutely necessary)

3. Sharing Your Information

We treat your data like a precious seashell collection – we don’t sell or rent it to third parties. We only share information when necessary with:

  • Payment processors to complete your transaction
  • Shipping carriers to deliver your order
  • Service providers who help us operate our business (under strict confidentiality agreements)
  • Legal authorities if required by law

4. Data Storage & Security

Your information is protected with the same care we use to hand-select our swimwear:

  • All transactions are encrypted using SSL technology
  • Payment details are processed through PCI-compliant gateways
  • We implement industry-standard security measures
  • Regular system monitoring for suspicious activity

While we take every precaution, no digital transmission is 100% secure – just like no sunscreen is 100% waterproof.

5. Your Rights & Choices

You have the right to:

  • Access, update, or delete your personal information
  • Opt-out of marketing communications
  • Request information about data we hold about you
  • Withdraw consent for data processing

To exercise these rights, email our privacy mermaids at [email protected].

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and shopping cart
  • Analyze site traffic and improve your experience
  • Show relevant ads (only if you’ve visited our shores before)

You can control cookies through your browser settings, though this may affect some website features.

7. International Data Transfers

As we ship worldwide (except most Asian destinations and certain remote islands), your data may be transferred internationally. We ensure all transfers comply with applicable data protection laws.

8. Policy Updates

We may update this policy occasionally – we’ll notify you of significant changes through our website or email. The updated policy will be effective immediately upon posting.

9. Contact Us

For any privacy questions, contact our Customer Mermaids:

Swim Pretty Shop
3846 Roy Alley, Denver, US 80265
Email: [email protected]
Beach Tribe Tip: Now that you understand how we protect your privacy, why not dive back into our collections and find your perfect beach look? Your information is safe with us – we’re too busy making swimwear to do anything else with it!