Where confidence meets the waves and every beach day becomes a fashion statement. We’re more than just a swimwear store – we’re your personal stylist for sun-soaked adventures, helping you make waves with every step.
Our Mission
At Swim Pretty Shop, we believe everyone deserves to feel bold, beautiful, and comfortable in their swimwear. We’re on a mission to bring you trend-forward designs that don’t compromise on quality or fit, because we know that when you look good, you feel unstoppable.
Who We Dress
Our collections are crafted for the modern beachgoer – from sun worshippers chasing the perfect tan to active swimmers who demand performance from their swimwear. Whether you’re lounging poolside in Bali or catching waves in California, we’ve got the perfect pieces to complement your lifestyle.
What Makes Us Different
We’ve solved the universal swimwear struggle:
- Trends that last beyond one season
- Inclusive sizing that celebrates all body types
- Premium fabrics that stand up to salt, sun, and chlorine
- Mix-and-match freedom to create your perfect look
Our Collections
From show-stopping bikinis that turn heads to performance-driven board shorts built for action, every piece in our collection is hand-selected for its quality, style, and ability to make you feel your best. Our eco-conscious recycled fiber options prove you don’t have to choose between looking good and doing good.
Join Our Beach Tribe
Headquartered in sunny Denver but shipping worldwide (yes, we deliver to most beaches!), Swim Pretty Shop is your passport to effortless swim style. Dive into our collections today and discover why thousands of customers trust us to outfit their most memorable moments under the sun.
Because life’s too short for boring swimwear.